Sunday, July 10, 2011

My many selves are giving Google+ a +1

I have known for a while that I am a nerd, but this whole Google+ experience has sort of confirmed that for me. I love being part of a test run of this software. Bugs? Bring 'em on! Feedback is the name of the game, and I am a feedback fan. I love watching a business seek it and respond to and implement it. The Google+ people send videos to report on progress, post posts seeking specific input, and share glimpses of what is coming down the pipe (or is it pike? -- could someone settle that for me once and for all?) And I love learning from smart, true tech people...and let me assure you, there are a lot of such people engaging on Google+. Fun. Sometimes I still regret not getting the computer science degree I had originally declared.

My social and networking self is loving circles. LOV.ING. This is a different model from Facebook or LinkedIn -- no glaring "Only add this person if you know this person!!!" kind of message. Don't get me wrong; I think there is definitely a place for such caution, but I've been surprised at how much I enjoy the more open community-building that is happening on Google+. Other people can do my networking for me. I think that part will surprise some people, and, on the down side, it does make it hard to know who is a real possible contact you want to have, and who is just spamming accounts for connection. I still prefer leaning on someone else's recommendations before adding them to my circles.

As a business person, I think this kind of market competition and strategy implementation is a blast to watch. I can't wait to see what Facebook does in response (hint: it will have to be better than one-to-one video capability via Skype). I am anxious to see how Google+ will fit in strategically with  other Google features. I'm chomping at the bit to see how businesses and other organizations will be able to use Google+ (as of now, only individuals are allowed to use Google+).

The strategy, too, of building the anticipation through limited invites and the pretty-public-now field trial has fascinated me. To have this much attention and this many participants before launch is, in my view, brilliant. I also thought this article had some interesting points about how Google+ will be able to be used by professionals in ways other social media tools have not: Google+ Aims for the Professional

And my SEO enthusiast self is really wondering how this could impact the world of search engine dynamics. I've already seen some people report significant differences in their site traffic because of Google+. I'm sure some of that is coming from the novelty of the tool, but I will not be the least bit surprised if that impact also has a shelf life.

Just a few months ago, I couldn't imagine anything pulling people away from the investment they had made on Facebook. If anything will pull people away, Google+ is it. What a surprise? I guess we should have seen it coming.

And who knows what the future will hold?



  1. Just to show how out of it I am, I don't even know anything about Google+. This is the first I've heard of it!


  2. Here's a great summary about Google+